Colourfulness
The perceived chromatic intensity or vividness of the light emitted, transmitted or reflected by an object. Note that the term ‘colourfulness’ is often used to describe the vividness or chroma of a colour in everyday language. However, the term ‘colourfulness’ has a precise definition as a formal scientific concept, as given here.
Example: In the image of the banana, the right side of the banana appears more colourful than the left side. However, the set of colour attributes of the whole banana specified by its measured hue, lightness and chroma, is the same throughout the entire banana.
See also: Brightness and Colour attributes.