Character
Character is a term for the aspect of a colour, in addition to its hue (or hue family), used to fully describe its appearance. Colours can be grouped in broad categories, such as pale, dark, muted, and vivid.
Characters within a single hue family,
Clockwise from top – Pale, vivid, dark and muted character examples from several hue families. Image courtesy of Paul Green-Armytage.
See also Hue family and Colour Attributes.